Strategy

Strategy can no longer be “buy now or go away forever”.

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The world of business has changed and the internet and social media has changed customers’ expectations, providing platforms for them to communicate in a vibrant, mobile and empowering way. Strategy can no longer be “buy now or go away forever”.

Effective strategy is a simple as getting close to someone who wants the same thing and creating trust. At Impi our strategies are based on “marathon branding” about being in it for the long haul because that’s what it takes to build lasting relationships.

We develop intense strategy documents, giving our clients a full understanding of the market trends, customer profiling, opportunities and practical steps that can be taken to achieve their business goals

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